Before you begin - The one Crucial Factor for your Web Success

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Gary Halbert, acknowledged to be one of the world’s best marketers, posed the following question to the audience of seasoned internet marketers at the seminar I was attending. “Say you are building a hamburger business and you could only have one thing to make your business a success –what would that one thing be?” Hands shot up throughout the auditorium. One advertising veteran said location. Another said a big television budget. Another said a big print media budget. Another said advertising. The answers went on and on. After a few minutes Gary continued.
I’ll give you all those things and I’ll still be more successful. If I could just have one thing –
Give Me a Starving Crowd

That’s what market research is. It’s identifying that starving crowd before you have spent your money, or invested your time or built the web site to find out if people want what you have. More people have failed on the Internet by getting the cart before the horse – building the product or web site and then going out to try to find someone who wants it.
Save yourself time, money, and heartache and do the market research first. Find the starving crowd first.

You are an individual who wants to make some money on the Internet, after all millions of others are doing it. You’re an entrepreneur who sees the opportunity for you on the Internet and you want to grab a piece. You’re a small business person who wants to expand your business on to the Internet. Where do you go? What do you do? How can you find out? Well the first place you come to is WebDesigningDiva.com for the information, guidance and resources you need. We’ll send you in the right direction or recommend the right low cost or no cost tools.

So how can you find out within a few minutes if there is a hungry crowd looking for what you have? Go over to the free Wordtracker tool and put your product name in. See how many people a day are searching the Internet for what you have. While you’re at it go over to Google and use their free tools to see if people are looking for what you have. Another good indicator is eBay pulse and Google Trends. If it’s an existing item you want to sell check on eBay to see how many people are buying that item. Want to get a better idea of how hard it is going to be? Take a look at the competition. You don’t have to hire a corporate espionage firm – it’s all there right on the net to see. All you need to do is take a little time.

After you have proved to yourself the value of this market research (often called keyword research on the Internet) and made some money you might want to invest some money and get a paid subscription to a keyword service like Nichebot which will give you much more power to allow you to find those profitable keywords. One of the other great features of Nichebot is that it allows you to automate a lot of the tasks you would be doing by hand saving you hours of time. The reason that I prefer Nichebot over other subscription keyword tools like Wordtracker is that is gives me access to four different subscription databases. So rather than paying four different subscriptions you pay for one and have access to all of them. So click on Nichebot - it will take you to a link that gives you full access to all of the tools for a two week trial for one dollar. If you don’t feel it is helping you just cancel before the two weeks are up. Your trial would have been free and hopefully you have saved all of the keyword research you did to your local drive - the information certainly will be worth much more than the single dollar you spent for the trial.

It will take a little time to do the market research. However it will save you a lot of money, time and wasted effort. If you would rather not do the market research yourself drop me a line and I’ll put you in touch with some reasonable market research companies that will do it for you. It will be worth the investment.

You might be saying to me that I’m just a web design - someone else gives me the website they want done and I just build the site they see on the Internet. Now let me ask you a question. Say you design the most beautiful attention grabbing, high conversion web site ever seen. And no one comes because no one wanted the product in the first place. Let me ask you - who do you think your client will blame - themselves for not doing some basic market reseach first for their dream product. Or you for designing a website that “sucks”

You can even put yourself above the crowd of web designers by bundling some keyword research into the services you offer your clients. This way you’ll be spreading the cost of Nichebot among your clients and putting yourself above the competition by differnetiating your services and expertise.